The Sweetest and Most Important Sound

The sweetest and most important sound

'I can call fifty thousand people by their first names. Make no mistake about it.’ 

That ability helped Mr. Farley put Franklin D. Roosevelt in the White House when he managed Roosevelt’s campaign in 1932. 

During the years that Jim Farley travelled as a salesman he built up a system for remembering names.

He wrote to one person in each town he had visited, asking for a list of all the guests to whom he had talked. The final list contained thousands and thousands of names: yet each person on that list was paid the subtle flattery of getting a personal letter from James Farley. These letters began ‘Dear Bill’ or ‘Dear Jane,’ and they were always signed ‘Jim. 

Jim Farley discovered early in life that the average person is more interested in his or her own name than in all the other names on earth put together.

Remember that name and call it easily, and you have paid a subtle and very effective compliment. But forget it or misspell it – and you have placed yourself at a sharp disadvantage.

It is difficult to remember a name

Sometimes it is difficult to remember a name, particularly if it is hard to pronounce.

Half the time we are introduced to a stranger, we chat a few minutes and can’t even remember his or her name by the time we say goodbye.

One of the first lessons a politician learns is this: ‘To recall a voter’s name is statesmanship. To forget it is oblivion.”

Most people don’t remember names.

Benton Love, chairman of Texas Commerce Bancshares, believes that the bigger a corporation gets, the colder it becomes. ‘One way to warm it up,’ he said, ‘is to remember people’s names. The executive who tells me he can’t remember names is at the same time telling me he can’t remember a significant part of his business and is operating on quicksand.'

Karen Kirsch of Rancho Palos Verdes, California, a flight attendant for TWA, made it a practice to learn the names of as many passengers in her cabin as possible and use the name when serving them. This resulted in many compliments on her service expressed both to her directly and to the airline. One passenger wrote: ‘I haven’t flown TWA for some time, but I’m going to start flying nothing but TWA from now on. You make me feel that your airline has become a very personalised airline and that is important to me.'

People are proud of their names

People are so proud of their names that they strive to perpetuate them at any cost. Even blustering, hard-boiled old P.T. Barnum, ‘The Greatest Showman’, disappointed because he had no sons to carry on his name, offered his grandson, C.H. Seeley, $25,000 dollars if he would call himself ‘Barnum’ Seeley.

We should be aware of the magic contained in a name and realise that this single item is wholly and completely owned by the person with whom we are dealing and nobody else.

The name sets the individual apart

The name sets the individual apart; it makes him or her unique among all others.

The information we are imparting or the request we are making takes on a special importance when we approach the situation with the name of the individual. From the waitress to the senior executive, the name will work magic as we deal with others.....

Excerpts from - ‘How to Win Friends and Influence People’ Dale Carnegie.

Can you imagine the improvement in camaraderie achieved through the simple act of remembering one another’s names.

Let’s make it as easy as we can.

Remember that the sweetest and most important sound to that person is their name.

If you're interested in purchasing personalised TheatreCaps for yourself or your team then please do check out our website TheatreCaps.com

Sound, 

Sound sound

Theatre Caps 'Patients are extremely supportive of name and role theatre caps believing it to be a good idea that will make them feel safe and re-assured during their peri-operative experience.' This was the conclusion of a survey of 129 patients performed at Queen Elizabeth Hospital, Birmingham, UK. 95% of patients indicated it's a good idea, 95% of patients indicated it would help them understand who is looking after them, 95% of patients indicated they would find this reassuring during their visit. These were some of the patients comments: 'I think it is a fabulous idea as when the staff introduce themselves you often forget, it’s nice to be able to use people’s names it makes you feel less nervous.' 'As an older person who can’t remember names and feels embarrassed about this it would help me and lots like me, thank you.' 'Magic!''A definite yes as you could recognise trained nurses from healthcares porters and anyone else who wears scrubs around the hospital.' 'It’s a very good idea.' 'A great idea, would make patients feel safe and know who they were talking to.' 'Very good idea.' 'I think this is a good idea.' 'It is easier to see the name on a hat than on a badge as badges are not always visible, a hat is eye level' 'Nurses usually introduce themselves when they meet you and have some tags anyway but it wouldn’t do any harm having names on hats and it may stand out more.' 'Different colour uniforms are confusing, love this idea!!' 'I think that this would be a good idea as you can identify people who are dealing with you and I think that it makes a more reassuring experience for some people who are afraid or procedures.' 'I think this is a great idea.' 'Very helpful doing a good job thank you.' 'Make it easier to relate to who is treating you.' 'Makes it easier than looking at badges.' 'Help you remember who is looking after you.'